Social Media
Social media and general cross-channel marketing/promotion — broader than any one platform, "social media" is just the working name for now.
Social Media
Purpose
Social media presence and general cross-channel marketing/promotion. The name undersells the actual scope a bit — it's closer to general marketing across many of Life Itself's channels than one platform specifically — but "Social Media" is the working name for now.
Related
The Media House operating manual (formerly life-itself/comms) holds the SOPs and reference this work draws on. It is set as the github field on the parent Media House initiative, since it covers more than social media.