Seeds of Renaissance: strategy (level 1)
Seeds of Renaissance: strategy (level 1)
Status: DRAFT, paused (2026-10-15). Moved from sor-website/docs/purpose.md part A on 2026-10-16. This is level 1: strategy for Seeds of Renaissance as a whole. Level 2, the website's role within it, is sor-website/docs/site-brief.md. Parent: Seeds of Renaissance initiative. Strategy work is paused (bead sorw-ol5.8 in sor-website); resume after the first website pages are settled.
Brand substance is not repeated here: see design brand.md and voice.md.
Purpose of SoR: develop a movement for civilisational rebirth. To do that we share a vision, embody it, practise it, and build sangha (community).
Arms. Media House is an internal name only; do not use it on the site.
| Arm | Offers |
|---|---|
| Media (internal: Media House) | Podcast and YouTube, Magazine (art and ideas: the SoR magazine, not only art), Papers, Manifesto, Newsletter |
| Gardens of Change | Courses, calls, events and gatherings, community groups, local gardens, the Art Collective |
Journey: sense something isn't right → search for words → find us → go deeper → find belonging → practise → seed something where you are.
"Find us" mostly happens off the site: social media, a podcast episode on YouTube, word of mouth. Some people do find us directly on the site, through an essay or search.
Audiences: weakest part, to work on. The brand personas (meaning seeker, post-disillusionment renewer, awakening professional, young seeker) are broad. Rufus's hypothesis: more specific, nameable segments are easier to address. Examples:
- "integral" effective altruists
- teal-inclined social-justice activists
- inner-changers looking for the bigger picture
For each segment we need a value proposition (what we offer them, why us). Job stories are a separate thing: what someone is trying to do when they arrive on the site. We need both. Value propositions are strategy (A); job stories shape the site (B).
Funnel: Rufus has a funnel diagram (to attach). Draft website view: docs/job-stories.md.
Overall measures (strategy, not website):
- Current: newsletter and podcast around 2.5k each, YouTube 2.9k.
- Biggest goal: grow YouTube.
- KR: 250 new newsletter sign-ups by 31 Dec 2026.
Open (from the paused planning thread): primary audience segments and a value proposition for each; attach Rufus's funnel diagram; website-side funnels and job stories are a draft in sor-website/docs/job-stories.md.
